direct response and b2b
For over 15 years, I've had the privilege of partnering with top-tier companies in continuity, direct response, and crucially, business-to-business marketing. This extensive background has equipped me with a rare depth of expertise in crafting high-impact creative that consistently drives results. I've repeatedly outperformed new member acquisition, direct mail, and package insert controls; notably, one client realized over $1 million in savings from just a single new creative test package. My work has been instrumental in generating millions of new customers and vital B2B leads. Let me apply this proven direct response and strategic B2B creative experience to your business. I'll guide you on how to effectively test and launch new Direct Response or Continuity programs, or optimize your existing campaigns. You'll gain crucial insights into what truly drives engagement and conversion within complex sales cycles, learning the key levers that dramatically increase customer response rates, secure qualified leads, and reactivate past clients for increased spending.
• creative strategy and execution
• offer development
• media placement
• testing strategies and key code setups
• customer modeling services
• data mining
• ongoing management
• results analysis
Have a tired old control? Our new test control packages and advertisements have repeatedly proven themselves. One recent direct mail package test with our creative vs. the current control resulted in a 28% increase in response based purely on a fresh creative approach. It definitely appealed and definitely created a whole new response.
From new customer acquisitions, CPA's and CPM's, premium offer tests and split tests, re-instates. From the front-end to back-end. From print to internet acquisition. We have tackled numerous acquisition and re-instate projects for numerous continuity/direct response organizations.
COSMETIQUE
